Easy (I promise) Twitter in 3 steps (including 1,300 peeps to follow)

1) set up your twitter account if you haven't already done so..this tutorial is written by Terri and Den of the EcoChic Team
http://decoratingyourself.blogspot.com/2011/03/entry-level-twitter.html 

2) Use Free Tweepi to add followers... learn how to use tweepi by watching video

Written instructions:
go to tweepi
http://tweepi.com/

sign up for free account and log in.
click on good old free tweepi
click on follow tweeps
click on @users friends
put   @decoratingetsy   in the box
click on start following
click on every tweeter you want
click on follow at bottom of page
repeat until you have all that you want

3) Everytime you list a new item on etsy remember to click on the tweet button at the top right after you have listed the item.

Road Blocks To Etsy Shop Sales

This post was made by HeyMichelle one of my favorite Etsy Admin Peeps. My comments and additions are highlighted. Some of this post has been edited.
HeyMichelle says                   

YOU'RE GETTING VIEWS, BUT NOT SALES
1.  Perhaps the buyer has questions that are not answered in the listing. Between the photos and the descriptions, the buyer should know everything they need to to make the purchase decision. If you get a convo with a question( Take this information and add it to you listing asap) consider that there may have been more buyers with the question, but they didn't want to ask!

From another post ...here is what customers are looking for..

1. What color is it? The color on your computer monitor may not be the same as mine.
2. How big is it? As a buyer I don’t want to guess if that painting will fit over my fireplace or if those earrings are going to hang past my shoulders.
3. What is it made from? What materials and techniques are used?
4. How do I care for it? Can I wash and dry that wool sweater?
5. Who should buy it? or Who should NOT buy it? Is it appropriate for pregnant women? Children? Pets?
6. What is it used for? Is it decorative? Does it have a function? Both?
7. What does it feel like? Is that scarf soft to the touch? What’s the texture like? Is that necklace very heavy?
8. How does it work? Does it slip over my head? Is there a clasp? Do I tie it around my waist?
9. Why is this one better than the one in the next shop? What special skills, materials, or ideas do you use that make your item the best?

If you find that you're getting views but no sales, post in the Critiques forum ...I recommend the SASSY Team.

2. Shop policies that are blocking the sale: for example, saying that you're not responsible if the item doesn't arrive will turn the buyer away. Include insurance in the shipping price. See Shipping Choices Post for cost effective private insurance.

3. "Convo me before purchasing": do everything so the buyer can just purchase it.
4.  Add more items to the shop. Buyers like selection! (magic 100 number reminder here)
5. Prices are unusually low or high (I rarely see prices that are "too high"- almost not worth mentioning). Very low prices are more common, and may make the buyer question the quality of the item, and whether it's actually handmade. See Hitting the Sweet Spot Pricing Post.
                                                                                                                                                                                     

6. Shipping is unusually high:
Calculating Rates
Depending on the shipping service you use, you may need to calculate weights. For example, US First Class Mail uses weights, while Priority Mail rates may depend on the type of box or envelope you send the item in.
So whip out your measuring tape, kitchen or shipping scale.  You can get shipping scale cheap on eBay. Now that you know the weights and dimensions of the packages you offer, you can use your country’s postal service shipping calculator to determine the domestic and international rates for the countries you want to ship to. You may decide to factor in the price of your shipping materials into your shipping cost.

• USPS shipping calculator
• Canada Post – Find a Rate
• UK Royal Mail – Price Finder
• Australian Postage Assessment Calculator

7.  I read a while back that 30% of transactions involved a buyer and seller from different countries. Since buyers can choose to show only sellers who ship to them, having international shipping will increase your exposure. Again See Shipping as Part of Your Marketing Plan.

Increase Shop Business By Increasing Blog Traffic

Found on the Etsy forums. Soapdeli has 20k traffic/month...Wow!

soapdeli says

If you have been blogging for your business for some time, do you feel it's helped to grow your business and bring sales. I do blog and have not found a way of tracking sales through my blog except through contests where I offer a coupon code. However, I have noticed a direct correlation between my blogging activity and sales. The more I blog, the more sales I get. And I feel it's because my blog brings in so many different eyes because of the variety of contest I post. In fact, I feel that blogging #1 and facebook #2 are my two best marketing options that don't cost me anything but a little time.

Much of my blog traffic comes from google - which is great. But I've recently increased by readership to over 20K unique visitors a month - that's over 400 unique visitors a day - with a few tricks and submissions. I've been playing around with a lot of different options like kaboodle, craftstylish and blogher blogs to pull traffic back to my own blog. I also share my posts on facebook and twitter. Additionally I have added several options for following my blog - google friend connect, networked blogs, email subscription, and blog lovin'. My top traffic sources, however, for www.soapdelinews.com come from the following:

Google - make sure you've submitted your blog and use lots of keywords in your content and your title.

Stumbleupon - Stumble your posts. Have others stumble your posts. It works.

Pinterest - They're still new, but when you pin something crafty and fabulous a lot of repinning goes on and your work gets shared over and over.

Craftgawker - They're picky about photos, but if they like what you've got, they will send you a good amount of traffic. Don't just share posts about your products, share other content as well. Your blog should have an obvious link back to your shop so you shouldn't feel you just need to promote your stuff with them. If you have wedding lovelies, check out weddinggawker.

IShareCrafts - Very similar to craftgawker. Less picky about photos. But it must be a craft project of some kind. They also have spin offs like craftgawker does for food but also for printables.

OnePrettyThing blog - If you have craft tutorials this is a great place to submit them. They'll link to your project and send traffic your way. It must be your own original project though - not a link through to a tutorial on another blog.

Blog Lovin' - A blog directory that also lets you follow your favorite blogs and check out the daily feed of your favorites in one handy location.

Giveaway sites - If you run a giveaway and submit it to giveaway sites, your traffic will soar. You can also use giveaways to grow your social networks and blog followers.

Tumblr - I don't use tumblr as my main blog and I was VERY reluctant to give it a go. But now that it's established I've found it can work. I often blog a photo from my main blog with a short description and a link back to my blog. Be sure to TAG with keywords. I've gotten a lot of hits to specific articles through tumblr from people doing a key word search ie. DIY While it's not consistent, if your article gets featured in a keyword search the traffic surge is obvious.

Hopefully you will find these sites as useful tools as well. Also, if anyone else has had success in bringing traffic to their blogs using specific sites or techniques, I'd love if you would share them here!

If you don't blog and are reluctant to blog on a consistent basis, I would recommend starting with tumblr. You can simply reblog content on days you are not feeling motivated. I read an article not long ago that says blogging increases inbound links for businesses by 55% or something like that. And I believe it based on my own personal experience.

5 Reasons To Watermark Your Etsy Images

Originally found on the Etsy Forums and then edited.

StudioEleven11 says

                                           
What is Watermarking?Watermarking is very common in the online digital world. Basically it's overlaying a small image on your finished product photo to either thwart piracy or build brand awareness. See photo below as an example. The watermark is my shop name and web address is the corner.

How Do I Watermark?.I recommend that you use Picasa and Picnik for all your photo editing needs. It's free and easy. Picasa's watermark does not get in the way the photo. It is small and on the lower right hand side of the photo. Here is the link that explains how to watermark Picasa pictures.
http://picasa.google.com/support/bin/answer.py?answer=106193  
Here is a tutorial about how to use picasa to edit your photos.
http://decoratingyourself.blogspot.com/#uds-search-results

Why should I watermark my images?
1. Branding
Etsy is photo driven and images are sometimes the first and only things people see. By adding watermarks to your images, you're putting the name of your shop front and center on Etsy search, your shop pages, and any featured stories on and off Etsy. And the more times people see your name, the more likely they are to remember it.


2. Google ImagesFor Etsy, your listing title becomes the keywords associated with your product images. This means that when someone does an image search on Google for "wire wrapped rings", your product images under this title have a good chance of being served. However, the images on Google don't link to your shop but the hosted versions of your image on Etsy. So, your images are basically giving Etsy more traffic. Leverage your images' visibility to your advantage and corral people back to your shop by watermarking your images.

3. PiratingWe all know it happens--people scraping or reusing your photos. But with watermarked images, at least you get some brand exposure out of the deal. Of course people can do editing magic and remove your watermark, but by definition scrapers are lazy and will most likely leave it, giving you additional exposure and making scraping work to your advantage.

4. CredibilityJust like a magazine ad with a designer's logo, your images are your "ads." Make them look finished and you as a designer more credible with watermarks.

5. Finished Product/Overall Shopper ExperienceLastly, give your product images a finished "edited" quality. Make them look intentional and fine tuned with a watermark. Watermarks will not fix bad photography but can augment beautiful photos with a well placed logo.

Confess ONE lesson learned & spare a newbie :)

This etsy forum thread currently has 195 pages of answers...this is impossible for the reader to wade through so...I am presenting an edited version with the "best of" comments and some comments of my own...

Original Post

seattlebeadcreations says

I'm still a newbie, but I've learned from my mistakes on Etsy & never plan to repeat them. I have many new bad ideas to try. BUT let's each list ONE BAD IDEA that might spare some other newbies. Then explain WHY it's a dumb move. I don't mean Etsy Rule Violations -- Read my big dumb move & you'll see what I mean:

LESSON: DON'T post your products on Etsy at one time! ....

WHY: Shortly after you add an item to your store, ETSY shows pics of it on its home page for the top 2 (3?) 'tags' on that item. Example: Etsy will show my new listing for a bracelet in both its 'Jewelry' and 'Bracelet' home pages. This is a few minutes of priceless publicity that brings looks into your store, if a buyer clicks on those pics!

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catiesblue says

I guess my lesson (and I'm still learning it, btw) is not to under price yourself. If it wasn't for me finally asking for help, and for a very kind seller pointing out specific examples from my store, I wouldn't have known. ....

how to price http://decoratingyourself.blogspot.com/2011/02/price-hitting-sweet-spot.html

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TattooAnnie says

I had problems with shipping prices, too...I charged a buyer $3 to ship an item, the actual shipping ended up being almost $8!!! After shipping and fees, I barely broke even...but I learned my lesson!

how to ship http://decoratingyourself.blogspot.com/2011/02/shipping-choices-are-part-of-your.html

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squrlgurl says

don't expect things to just "happen" on Etsy. You have to work hard to make sales... promote your work! Let people know you are here! You have to be a little shameless in these efforts

newbie advice http://decoratingyourself.blogspot.com/2011/04/best-advice-for-total-newbie-etsy.html

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patereeves says

I would have to say don't ask too many times to be critiqued, LOL I fell into that one and I think ended up with some people thinking I was begging for them to buy from me. Promoting is one thing, begging for a sale acts as a big negative!

ask the Sassy Team for a critique they are pros...   http://www.etsy.com/teams/search/sassy

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SusyJack says

oh! I thought of something else. It is 100% worth it to learn how to use your digital camera to take great pictures. The reason for this is 2fold.

Firstly, it looks better to buyers (duh)
But second...many people who write blogs LOVE to put beautiful images in their blogs. If your pictures look good, then people will probably be more likely to feature your items in their blogs

great camera for $15, light cube free, photo editing free...

http://decoratingyourself.blogspot.com/2011/02/tools-of-trade-right-camera.html

http://decoratingyourself.blogspot.com/2011/02/after-right-camerayou-need-right.html

http://decoratingyourself.blogspot.com/2011/02/final-touch-photo-editing.html

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paolodesigns says

Proof read everything. :)

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thirteenthstory says

Put dimensions in your descriptions.
description check list... http://decoratingyourself.blogspot.com/2011/04/product-description-that-answers-buyers.html

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beadsnall says

Create, beg, borrow or steal (OK, don't steal) a spreadsheet to keep track of your costs/profits - and keep it up to date. I now have a huge bag of receipts that I need to enter and I just can't bring myself to sit down and do it. Once it's done, I will (I promise) keep it current

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scrapbookingmama says

Do not go on defense when your customer ask why they have not received their package..........
As sellers it is our job to help our customers not make them feel like they wish they had not spent their money with us.
If you know you sent it, explain to them nicely that it was sent on such date and you have no control after it is out of your hands.
Ignoring your customer do not help.
I say this because I have felt this way before and donot want my customers feel the way I did.

great customer service advice... http://decoratingyourself.blogspot.com/2011/04/3000-sales-and-three-strange-ways-of.html

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HeyMichelle says

Great thread, everyone!

My tip is to not be afraid to jump in and start doing it! I sorta psyched myself out before starting my shop (not this account), and I was surprised at how fun (and addictive!) it is. Oh, yeah! And stay positive- take things at your own pace, join the community, and enjoy the process of learning...

*****************************************************************************

Reyney says

Don't stare at the computer all day long. It will give you a headache.

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JewelsbyJenny says

One thing I noticed while I was reading this thread is that catchy avatars make me want to click on them and check out the store.

How to make avatars....http://decoratingyourself.blogspot.com/2011/03/conquering-phototext-editing-to-make.html

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rheta says

Good tags are critical.

Great SEO advice ....   http://decoratingyourself.blogspot.com/2011/04/src-httpplayer.html

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CreativeSundries says

Join your local street team! You can meet fun people who share your interests. There are also specific craft-based street teams.

How to pick a great team.. http://decoratingyourself.blogspot.com/2011/03/are-you-joiner-why-join-etsy-team-how.html

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feralspassage says

Don't listen to everybody in the forums, I kept changing everything to fit what others said was wrong, only to be stressing myself out. Didn't make much of a difference, now i do as what i think my shop needs. Every shop is different.

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BusterBooKids says

Well, the $7 you spend on a showcase spot might get you some nice numbers of views, but when you calculate the actual return on that spend, versus the 35 renews that you could do for the same amount of money, it just doesn't stack up. I did some showcases, and made 1 sale each time I did it. The profit margin was almost nil on those sales, after taking out the $7 showcase cost.

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artpassionsdesign says

Buy delivery confirmation. It's the best use of 19¢. When a buyer says they didn't get their package, you can track it...

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JazzCatGems says

Get started on Google Analytics right away...

Here's how...  http://decoratingyourself.blogspot.com/2011/03/etsy-shop-sales-stats-daily-views.html

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fallingforpieces says

I agree with the blog giveaways, thing, if you're going to do it, choose carefully. I did one that was basically $30 down the drain. On the other hand local giveaways (to charity events) have really paid off for me in off etsy sales
********************************************************************************

ChellysShoppe says

Write up your policy, etc...BEFORE YOU DO ANYTHING ELSE! That's really, really important for buyers to know you're serious and know the terms.

********************************************************************************

RockArtiste says

Don't let your shop sit idle. List something new as often as possible to stay at the top of the viewing order. Relist if you don't have anything new. Just keep popping up and you will be seen, eventually

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Crystalsidyll says

Don't expect instant feedback for every sale.

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ponypretties says

If you don't like your shop name, change it sooner than later! I signed up on etsy as a buyer first and my username wasn't a very memorable shop name. I kept it as my store name for 3 months before finally opening up a new shop. I would have saved myself a lot of time and effort (and useless business cards) if I had just done it sooner!

********************************************************************************

particlesofstone says

I think my biggest blunder was not coming to the forums before I opened my shop! I could have learned a lot and avoided the mistakes....

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Brightstar109 says

I mis-typed my paypal address, I didn't notice for ages because I was selling with no problems in my supplies shop, but when I sold some jewellery the payment didn't go through.

I, too, have done this.

**********************************************************************************

KathyPanton says

well when i started a whole 2 months ago i bought a whole lot of RECYCLED post paks. They are a recycled version of a padded bag. God knows why, i was just sending paper prints.

Anyway.... the recycled post paks turned out to pretty much DOUBLE my postage costs ( i just shouldered the cost) because the recycling material , being old newspaper or whatever it was that was inside it , weighed double that of the ordinary postpaks. Its unfortunate, because i would have liked to continue using recycled ones.

I also have made this mistake.

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momomatic says

I misplaced an item! I now put anything that I've taken a picture of for listing in a sealed tupperware bin so the two little kids in my house can't walk off with it.

This happened to me and spurred a total reorganization of my workspace.

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deliverusbeads says

Don't get down on yourself, STAY POSITIVE!

Visit the get inspired page on this blog to regenerate your attitude.

3,000 Sales and Three Strange Ways of Thinking

Found on the Esty Forums by a seller who reached 3,000 sales and really gets the big picture....

NeatThings says

Without realizing it, I just hit 3,000 sales today. I wanted to offer a supplement to my 2,000 sales thread (linked below) and a few more tidbits about the way my mind works that, I'm convinced, help me do well on Etsy.

1. I never make service decisions based on blame or fault.Say a customer screws up. He gives you an old address. He orders the wrong thing. He fails to see the size on your item even though it's in the description. As a seller, I can always point the finger and say, "Well, honey, you screwed up. It's not my job to fix YOUR mistakes." And, if I were that kind of person, I might also tack on a silent "nyah" to the end.

This business, so far, does not operate that way. Mistakes are few and far between. Regardles of blame, I feel it's my responsibilty as the business owner to make sure my customers get what they want. So even when they screw up, I aim to fix it for them. Regardless of the cost of my individual items, the size of the order, or the shipping costs. And offering such enhanced service is built into the business model.

2. I adapt.Etsy makes changes all the time. Competitors emulate my business. My website host goes down. A retailer has a special need. Instead of getting upset over any change that might impact my business, I simply adapt.

I don't kick and scream. I generally don't complain on the forums or to friends. I don't cry. Instead, I consider Etsy's changes and figure out how to make them work. I decide whether to take action against my competitors while seeking to grow in unexpected directions. I seek out new web hosts that are less likely to crash. I fill whatever need within my power that a retailer, and important part of this business, has.

For me, complaining or getting upset never solves. Not one who needs to "vent" very often, I compartmentalize my mind just like a robot and save "getting upset" for a time when it actually achieves something useful.


3. I tap into my own strangeness.When I was a teenager, dad used to say, "Figure out what you do better than everyone else and do that for a living."

If you look at my product line, you might laugh, you might be offended, or you might be bored. I never concern myself too much with the last two because I know they aren't going to buy my products anyhow. But those who share my sense of humor and style will.

The fact that I've accepted my own peccadilloes and work them into my end product is, I think, a very important part of my business. Knowing who you are and tapping into what makes you unique without shame, without inhibition, and without fear is one of the most important habits of any successful creative professional.

Don't be afraid of whether or not you'll fail. Don't be afraid of whether or not you'll be laughed at. Don't be afraid of what people might think, say, do, gossip about, whisper about, or point fingers at. Don't be afraid to be exactly who you are and embrace those things you've long believed were flaws. They aren't. In fact, they may be the key to turning your business into something really special.

###

I thought I'd also spit out the info from my thread after reaching 2,000 sales as it's still applicable and was only a few months ago:

www.etsy.com/teams/7722/business-topics/discuss/6681228/

Product Description that Answers a Buyers Questions

1. What is it? It may be totally obvious to you what the item is, but it might not be obvious to your customer. Necklace, bracelet, earrings, set, etc.
2. What color is it? The color on your computer monitor may not be the same as mine. Color can refer to metal white gold, copper, brass, sterling silver, pewter, etc. or stones blue turquoise, red jasper, purple amethyst...
3. How big is it? As a buyer I don't want to guess if that painting will fit over my fireplace or if those earrings are going to hang past my shoulders. Weight in grams. Length x width in inches or centimeters. Many sellers put a quarter next to a piece of jewelry for scale.
4. What is it made from? What materials and techniques are used? 14k gold use the tag solid so that buyers can pick pieces out that are not filled, plated,  ...pearls use the tag genuine, there are of faux pearls listed and its hard to be seen if you have the real thing...sterling and what part..

5. How do I care for it? Can I wash and dry that wool sweater? You might to put care instructions in your policies that get printed out with you invoice.
6. Who should buy it? or Who should NOT buy it? Is it appropriate for pregnant women? Children? Pets? If you have solid gold earrings but plated backs then clearly state that in your description for those with metal allergies.
7. What is it used for? Is it decorative? Does it have a function? Both? Suggest occasions..weddings, proms, casual Friday, office, evening, Easter, mourning, birth...
8. What does it feel like? Is that scarf soft to the touch? What's the texture like? Is that necklace very heavy? Describe texture: satin smooth, hammered, rough, soft leather, lightweight earrings....
9. How does it work? Does it slip over my head? Is there a clasp? Do I tie it around my waist? Can it be worn as a necklace or a belt? Describe clasps in detail.

10. Why is this one better than the one in the next shop? What special skills, materials, or ideas do you use that make your item the best? Great price, can't find it in the next shop, great condition, give better hallmark history than the next shop.
11. Do I get everything in the picture? I see 12 items in your picture, do I get them all? Only one? Does that lovely bauble in the background come with it or is it just for display? Sometimes I sell a set separately and show the whole set with link in description in one pic.
12. Will it fit me? When I shop in a brick and mortar shop I might try on 12 things and find only 1 that fits well. I am taking a BIG chance on buying clothes online. Please make it easier for me by offering extensive measurement and sizing information. Don't assume that your customer will know what you mean by "small" or "large."  If it is a bracelet make sure to give diameter and if smaller or larger than 2.5" diameter or 7.5" length say for smaller or larger wrist. Make sure you have accurate ring measurements and show picture of ring being measured as one of your pictures.
13. What if it doesn't fit? Am I stuck with it? Will you exchange it? Who pays to ship it back? I give very detailed descriptions to avoid this problem but on the occasion that I get  a problem...buyer pays shipping.
14. Is it ready to use? Is that painting ready to hang? Do I need to frame it first? Does the piece need a repair?
15. How does it arrive? Is it gift wrapped? Is it ready to ship or is it made to order? I describe this in my policies that all my jewelry comes gift ready in pillow boxes.
16. Will I get the EXACT item in the photo? Is it a stock photo or do I get the exact item? Selling vintage it is rare that you have two of the same item.

17. Is it gonna stink? Does that vintage item have a funky, musty odor? Does the seller smoke while he creates that item? Smokers need to be up front about smoke odor and/or keep their jewelry in sealed containers away from the smoke.
18. How do I know it's "vintage"? What kind of research did you do to determine how old that item is? Is it marked? Is there a date on it? Are you experienced with vintage and antique items? This were you write about hallmarks and maker history also period according to style...
19. What do those fancy terms mean? Don't take for granted that your customer knows what a cabochon is or what giclee or gocco means. Define guilloche, gold filled, dragon's breathe, etc.
20. Can I live without this item? Chances are your customer can easily live without your items. It's your job to SELL it to them. Let them know why owning this item is so wonderful. Are they going to feel like a princess with that lovely bracelet? Is that platter not only functional, but makes a wonderful work of art? Is that item the perfect gift for hard-to-buy-for people? Does the item evoke certain emotions? Tell us what's so great about it! I remark about the highlight of the piece, the great veining in the turquoise stone, the comfortable earring backs, classic design that can be worn again and again, the fact that it's solid sterling and sterling is only appreciating in value, the famous designer, the unique detail...

questions originally from

Story by daniellexo, sparklerama

Published on Feb 12, 2010 in Seller Handbook

edited by Lisa (see comments in italics) to be more relevant to vintage jewelry sales.

Best Advice for a Total Newbie Etsy Seller

Lots of brand new etsy sellers asking for the best advice, on the forums, when starting up...here is a very helpful response, with link additions edited in,  by EweniqueWoolWorks says:

There are a lot of really important things to know if you want to be successful on Etsy. Don't let it overwhelm you, just learn as you go.

One of the most important in order to be "found" is to work on tagging, descriptions, and item titles. This is often called SEO, or search engine optimization. It's how Google and other search engines find you. There's lots of great advice here in the forums and you can find "teams" that you can join that will help you learn more. Just Google it an do some research too.
For more SEO info click here.

The most important thing you need once someone is looking at your shop is fantastic photos. And I mean really good. Livjewellery isn't kidding. Take your photos very seriously.
For more information on taking great photos please check these posts: http://decoratingyourself.blogspot.com/2011/02/tools-of-trade-right-camera.html , http://decoratingyourself.blogspot.com/2011/02/after-right-camerayou-need-right.html ,
http://decoratingyourself.blogspot.com/2011/02/photos-with-personality.html ,
http://decoratingyourself.blogspot.com/2011/02/final-touch-photo-editing.html

Pricing is very tough. Don't forget that Etsy takes a small percentage of your sale, and PayPal will too. Remember that you also have shipping, so make sure you're not having to pay above what you are charging for that. It will cut into your profits very quickly.

You mentioned wanting to see what other people are selling. If you go to someones shop (on the items for sale page), look on the left side of the screen and you will see a little ways down the list of various options that it says "sales" with a number preceding it. If you click on this, you can view everything that shop has sold, although it won't give you the price paid.
Here is a link on pricing:
http://decoratingyourself.blogspot.com/2011/02/price-hitting-sweet-spot.html

Hope this helps! Good luck, and Welcome to Etsy! :0)

Social Network Marketing Mix: Facebook, Twitter, Blog,YouTube, LinkedIn

Recent Etsy Forum Post from a Visual Artist with the Shop name Brienna.  I believe it translates to Vintage Jewelry Selling...Great Example of a heavily based FREE Social Networking Marketing Mix. This post has been edited.

brienna says

I find the best ways to promote are actually the simplest (and free too).

I'm sure this has been mentioned before, but Facebook is probably my top place for making connections/sales for Etsy: http://www.facebook.com/brienna.net (because people use it for social networking, not just business, you'll find more viewers are interested in checking/commenting/clicking on your work)

Also, link this with Twitter and you're sharing to an even wider audience: http://twitter.com/briennapruce (I have them connected so that my Facebook updates go to Twitter and that way if someone prefers one to the other, they're able to get the soundbite of what I posted).                                       Post on "How To" Twitter.

Additionally, blogs are fantastic for those who want a little more - you can give a longer explanation of your process, host competitions, and provide polls. You'll see on mine I recently had a prize give-away to my newest fans!!! I also just started a poll for: How many artists does it take to change a light bulb??? Vote and find out: http://briennapruce.blogspot.com/ (I love jokes... humor is an excellent way to relate with the world)

YouTube is fantastic as well and I post videos of my artwork in progress: http://www.youtube.com/watch?v=aSc4ekjdhFU

I also use LinkedIn to connect with other professionals: http://www.linkedin.com/in/brienna 

And through LinkedIn, they provide a SlideShare program that allows you to show Slideshows: http://www.slideshare.net/brienna/brienna-mclaughlin-pruce-paintings

Finally, your own personal website is important (though not free), it is a way to connect and link all of these promotional ventures together so that people who enjoy your work can find them all under one umbrella: http://brienna.net/ Choose a domain name that is easy to remember and easy for google and other search engines to find when people search for you. All you have to do is type my first name "brienna" and my website comes up second only after the site for the meaning of the name, same with typing my last name "pruce."

Marketing -To Do List - When Sales Slow Down

What To Do When You Have Nothing To Do

1. Check Out Your Views, Hearts, Sales, Analytics

Analyze these and learn from them. Here's a list of questions to ask yourself: 

What items in my shop have the most views, hearts, sales?

What colors in my shop have the most views, hearts, sales?

What patterns in my shop have the most views, hearts, sales?

Is there a relation to a certain type of photo and high views, hearts, sales?

Where are my visitors coming from?

What keywords are they searching to find my shop?

What time of day and week day are they visiting the most on?

How long are they visiting my shop? 

How many pages in my shop to they visit?

Click on this post for how to get this information: Etsy Shop: Sales Stats, Daily Views Comparison, & Where are the Visitors Are Coming From

2. Redo Your Photos

Take this time to reshoot all your photos. Use natural light, plain backgrounds and test out different camera settings.  Or make a light box. All of these ideas a no cost or low cost. Click on the following blog posts for help in improving your photos.Etsy Shop: Sales Stats, Daily Views Comparison, & Where are the Visitors Are Coming From  and After the Right Camera...You Need the Right Lighting and Photos with Personality and The Final Touch: Photo Editing .

3. Tweak Your Descriptions

Have a peek at your convos.  What are your buyers frequently writing to you about? Sizes? Shipping details? Questions about customization?  For every buyer that contacts you there's probably a dozen out there that won't.  So make sure you are answering your buyers questions in your item descriptions and your shop profile and shop policies.  

http://www.etsy.com/storque/how-to/best-of-the-etsy-forums-20-questions-your-buyers-are-asking-7024/

Take this time to tell your story in your item descriptions and shop profile.  

4.  Double Check Tagging

Go through all your item listings and make sure you are using all 14 tags.  Make sure each listing has a tag that relates to color, size, style, motif or theme, texture and size. For vintage jewelry make sure you have these tags: jewellery (British spelling), team tags for treasuries, eco-friendly, ring size, vintage era (ie. 1950s, Victorian, Modern), solid (for solid gold), genuine (for genuine pearls). You can put as many words as will fit, separated by spaces and they are all searchable individually.

         5.  Start a Blog

Or create a few posts for a friends or Team blog.  Already do this?  Are you twittering?  Try something new and see if you like it.  Check out the twitter tutorial post. Entry Level Twitter

6. Have Fun

What have you wanted to do for a while, but haven't given yourself the go ahead?  Go and DO IT.  A long bike ride, a weekend trip, a new sewing project for yourself.  But wait. That's not it.   Take photos, blog or tweet about this.  Share it with your friends, family, fellow Etsy sellers, etc.  Plan on documenting this little adventure on flickr, twitter and your blog.  This will be a nice break not only for you  but for your readers and friends. 

This post was taken and heavily edited from https://docs.google.com/View?id=ddjtktcp_145fhnddzc4&pli=1.

Improving Sales on Etsy...Beyond the Basics

I bumped into a thread on the Etsy Forum that really resonated with where I am with marketing right now. It was written by the owner of AcuteDesigns, which sell handmade jewelry.

\http://www.etsy.com/shop/AcuteDesigns

It took me a year to reach 100 sales.

Since that first 100 sales, I have achieved another 100 in just three months.

This is what I did differently:

1. More items in my shop - I made a goal to have at least 100 items at all times. Once I did this, the sales started to come in quicker. The more items you have in your shop - the more likely you are to be found. Having a good amount of variety and various price points helps too.

2. Advertised - I have done this in the past but this time around I invested a bit more money and found a blog that didn't cater to handmade. In the past would advertise on blogs that other handmade artists would visit. I saw traffic from these sites, but very few sales.

This time I decided to advertise on various fashion blogs. People visiting these blogs are looking for fashion advice and inspiration. If you advertise on a high traffic blog, expect to pay for it but also expect a bigger return on investment.

3. Joined twitter and networked - Twitter has opened up so many new blogs and artists. I tweet about my work and network with those that I follow. I have gained a lot of traffic via Twitter - it is easy and fun.

So in summary, I found that the more items in your shop at the different price points, the more sales.  Definitely pay for advertising on a complementary blog, I have had success with EtsyStalker http://etsystalker.com/. They go beyond the button ad and have a scrolling ad that leads to a shadowbox which leads to your store. I like the format.  I'm new on Twitter. Will be posting a separate twitter section soon.